Our Team


We are run by a group of high-caliber professionals, with extensive reach in both China and Australia, partnering with some of the most respected professionals in the industry.


Yin Yu 俞茵

Yin has enjoyed a dynamic international career, with a passion in building meaningful connections between Western and Chinese businesses, people, and cultures through her extensive professional reach and unique trilingual mix.

15+ years of experiences in business development, advertising, client relationship, learning & development, mostly in international context. Worked for some of the biggest global corporate, but also known as a serial entrepreneur.

Yin has worked with a wide range of companies/brands both in China and in Australia, including JWT, PepsiCo, Unilever, Microsoft, Pfizer, ExxonMobil, either as an employee or as a service provider/consultant.

Yin moved to Sydney since 2008 after spending four years in France and many years in various cities in China.

She is also the founding president of not-for-profit Chinglish Bilingual Toastmasters Club in Sydney, and an advocate for multilingual parenting in her spare time.



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